3 Jan 2013

mulberry s/s 2013

Happy new year!

Now that all the celebrations are behind us; today we have been treated to Mulberry's new dreamy, spring/summer 2013 collection. The underwater wonderland campaign was shot by talented photographer Tim Walker and features Mulberry's model of the moment Meghan Collison; dressed in key catwalk looks and handbag silhouettes.

Mulberry brand director, Georgia Fendley states ''The campaign images reflect Emma [Hill]'s vision for the season, a dream scape of delicate powdery pastels inspired by corals and lunar landscapes provides the perfect context for Meghan Collison's striking beauty.''

Walker explains the concept behind these editorial shots '' This season I wanted to focus on the girl as part of the landscape rather than a character within it and, as such, casting was crucial, thus the pictures of Meghan Collison become more like portraits.

Meghan was the perfect choice, strong, confident, able to hold your gaze but almost otherworldly  she inhibits a dream-scape.''

We find this campaign to be absolutely beautiful; if we happened to be mystical mermaids we know which Mulberry we'd be coordinating our seashell cover ups to.

| IMAGES: Mulberry |